Off Page Optimization:

1. Search Engine Submissions
   
2. Directory Submissions
3. Article Submissions
4. Forum Posting 
5. Blog Optimization & Submissions
6. Social Bookmarking(SEM & SMM)

On Page Optimization:

1. Making page in HTML
   
2. Title tag
3. Meta tag
4. Heading tags
5. Robots.txt (prevent indexing)
6. Link building
7. anchor text