Off Page Optimization:

1. Search Engine Submissions
   
2. Directory Submissions
3. Article Submissions
4. Forum Posting 
5. Blog Optimization & Submissions
6. Social Bookmarking(SEM & SMM)

On Page Optimization:

1. Making page in HTML
   
2. Title tag
3. Meta tag
4. Heading tags
5. Robots.txt (prevent indexing)
6. Link building
7. anchor text

Search Engine Optimization

SEO stands for Search Engine Optimization.

It means optimizing the web pages in order to make them more search engine freindly, by some techniques

1. spider/crawling
2. indexing
3. calculating relevancy

Techniques related to SEO:

1. On page Optimization
2. Off page Optimization