Mobile SEM vs Desktop SEM

There are 2 types of searches available, one through desktop and other from mobile. Desktop-based paid search are down to 34% from 38% of the total ad revenue if we compare it from last year This was down from 38 percent a year ago.
But overall in terms of dollars generated its more than 1 Billion generated from last year Mobile ad revenue was around 35 percent of the ad revenue which is around whopping 66% increase , a 66 percent increase from last year and it amounts to 43 percent was from paid search.
 The combined value of desktop and mobile paid searches was roughly $29.2 billion in 2015. Accordingly, it constitutes 49% of total digital ad revenue .
Nowadays people tend to search more from mobile then from desktop.

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Generating Traffic Through SMO

SMO is a very big term but not as big as SEO but you can drive and generate traffic from SMO alone.
There are many social networking sites which can increase traffic like facebook,orkut.
Orkut is not so popular in India but it can increase traffic a bit but from facebook you can get many visitors just by making a page about your company or your site.
There are other sites which are meant to increase online traffic like digg, reddit, linked in, folk.d, stumble upon, tweeter, delicious and also myspace. There are other sites but these are good SMO sites for you to increase traffic .Now it is up to you how you work on these sites to generate huge traffic to your site
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