Mobile SEM vs Desktop SEM

There are 2 types of searches available, one through desktop and other from mobile. Desktop-based paid search are down to 34% from 38% of the total ad revenue if we compare it from last year This was down from 38 percent a year ago.
But overall in terms of dollars generated its more than 1 Billion generated from last year Mobile ad revenue was around 35 percent of the ad revenue which is around whopping 66% increase , a 66 percent increase from last year and it amounts to 43 percent was from paid search.
 The combined value of desktop and mobile paid searches was roughly $29.2 billion in 2015. Accordingly, it constitutes 49% of total digital ad revenue .
Nowadays people tend to search more from mobile then from desktop.

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Generating Traffic Through SMO

SMO is a very big term but not as big as SEO but you can drive and generate traffic from SMO alone.
There are many social networking sites which can increase traffic like facebook,orkut.
Orkut is not so popular in India but it can increase traffic a bit but from facebook you can get many visitors just by making a page about your company or your site.
There are other sites which are meant to increase online traffic like digg, reddit, linked in, folk.d, stumble upon, tweeter, delicious and also myspace. There are other sites but these are good SMO sites for you to increase traffic .Now it is up to you how you work on these sites to generate huge traffic to your site
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Future of SEO

 In some years I can see that future of SEO is very bleak.
In future Optimization will not only be restricted to Personal Computers but also to mobiles.
You can say that Mobile SEO is said to be the future of Optimization
I'm saying this because there are many mobiles nowadays that have windows , android and have big screens,so most people will be gluing to there mobiles instead of their computers.
But there is a difference in that in today's optimization if the website is on 1st page that is in between 1st to 10th results then it will get traffic surely but in mobiles if the you have to do SEO in the way that your website will be in 1st 3 results.
Also there will be different tools on mobiles than PC so SEO will be difficult in mobiles than Computers.

Internet Marketing-The Broad Part Of SEO

Most of us thinks that Internet marketing is same as SEO as both involves promoting the sites but this is not the case.
SEO is just optimization of the website by non paid means and it is a very small term as compared to SEO.
Internet Marketing involves optimization by both SEO and SEM means,that is,by both paid and non paid.
Also Internet Marketing is said to be marketing that is done fully online so it involves many factors like:
Article Writing and promotion
Email Marketing
PPC
SMO
and of course SEO.

Analytics - The Advanced SEO

There are the things that you can do in Google Analytics:


1. Create a dashboard to analyze the website properly
2. Setting up Goals
3. It is very easy to Graph and compare any two rows over time
4. Checking out your favorite report
5. Select any of your different website profiles


Now you'll continue to have access all the versions of Google Analytics.
My Space

Interview Questions

I gave 2 or 3 interview and these are the questions that are asked by them

Interview Questions For SEO

:

1) What IS SEO?
2} To what extent do you think seo is effective?
3)What is Directory Submissions and its benefits?
4)What is reciprocal linking in directory Submissions?
5)Difference Between Bookmarking & Social Bookmarking?
6)Digg is a news Site or Bookmarking Site?
7)What happens first- Indexing or Caching?
8)What is trackback option used in bookmarking and what are the benefits of using it.
9)Is Ezine articles dofollow artcile site or n follow?

10)What is Link Wheel?

11)What are the on page techniques that are useful to our site?

12)What are the ways we can find keywords for our site?

13)What do you think of PageRank?

14)What does the 301 server response code signify?
15)What is the difference between SEO and SEM?
16)What role does social media play in an SEO strategy?
(17)Is sitemap useful for Seo?
(18)In what area of seo are you strong ? And what area of seo you are weak?
(19)How far do you think social media optimization help a website to achive top position in search engines?

Off Page

Off Page contains all the submissions that you can do to promote your site.

Directory Submissions

Forum Posting

Blog Posting

Blog Commenting

Articles Submission

Blog Review
Social Media links